Deciding on what feature to include in your site may be one of the most difficult task to do. Why is this so? Before you implement the features in your site, you need to find out who is your competitors, what is your financial goals, and what is your targeted audience.

How to define the features?

1. Set your priorities about what will be included. These should be based on your users’ needs and your goals.

2. Make a blue-sky list is to brainstorm ideas on what your site can do, with as many ideas as possible. From the list, you can slowly filter out the ideas and refine them about how the site should be organized, how it might help or entertain users, how it will generate revenue, and how it will be different from competing sites.

3. Identifing core features without which your site couldn’t launch. Before even prioritize your list, you should pull out the “must-have” features, that’s the main attraction of your site.

4. Prioritizing other features you’d like to include.

Related posts:

1. Writing mission statement for your site
2. How to define your goals