Once you have written your mission statement, you can determine the general direction of your site. What, exactly, are you hoping your site will accomplish? What concrete goals should the site help you achieve?
The goals themselves will vary, depending on the type of site. But it doesn’t matter what is it, it’s important to define your goals.
By stating your goals, you
- Create attainable measures of success
- Provide an objective framework for making decision
- Help prevent meddling
What kind of goals?
Goals will vary depending on your focus, they can be things like achieving 100 unique visitors per day, earning $1 per day, reducing page loading time or even building your community.
Whatever your goals are, they should be
- Relevant
- Measurable
- Have a deadline
- Realistic
The last point can’t be stressed enough. Website may be powerful but they’re not magic. Don’t expect them to achieve it for you.
Read further
How to achieve your Goals by Problogger
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Dropped in Planning at May 26th, 2007
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