Moving on from Web 1.0 to Web 2.0, many technologies have evolved rapidly. It’s not no longer just giving information. It’s all about sharing and interacting with people but you should understand the benefits on what the web can generally do for you.

1. Reach new customers & markets
With all the latest technologies (Youtube, Google, Myspace and etc), they can help you find (and keep) new customers, regardless of location or lifestyle.

2. Convert people with passing interest into customers
After seeing your ad, hearing your name or passing your store, new customers can visit your site and learn more.

3. Encourage repeat business
Using email, newsletter and your website, you can keep existing customers, readers or fans informed about the latest news.

4. Reduce bad leads
By Clarifying who you are, what you do and what you don’t do too!

5. Follow up on ads & press coverage
When you appear in any ad or magazine, the web lets reader learn more.

6. Save money on offline marketing
It helps to save money by replacing flyers and mails with website and email.

7. Provide better, faster customer support
Some websites offer live support while others provide information such as company background, location and hour, and product specifications.

8. Save money on phone support
A penny saved is a penny earned. Moreover, you will have more time to focus on other areas.

9. Gauge customer interest
By looking at what your visitors’ surfing habit, you can get a rough sense what they are looking for. This is extremely useful when it comes to planning events, ordering new inventory, or predicting sales

10. Stimulate creativity!
Let your creative mind run wild! That’s how Digg, Wikipedia, MySpace were born.

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